$99 payments for the first 6 months on new equipment purchases!Learn More

Your complete equipment finance solution.

Whatever you’re purchasing, we’re here to help. A leading capital equipment financer for 25 years, we’ve learned that every business is unique. Being a direct, niche lender has allowed us to respond to those differences and find solutions for just about any situation thrown at us, taking more than a credit score into our lending decision.

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What we finance.

In addition to our core markets, we also specialize in financing equipment in these industries:

  • Dental
  • Forestry Management
  • Hardscape/Landscape
  • Material Handling

Niche lender means knowledgeable lender.

As a niche lender, we focus on specific markets. Because we know your industry, your products, and how you make money, we can often get approvals done faster and with less cash down than other general lenders (including banks). We work closely with manufacturers and distributors to offer financing that truly fits your business.

Perks of working with a direct lender.

Your business needs are unique. Lending our own money and making our own credit decisions allows us to customize the perfect finance plan for you. Here's what you can expect:

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Consistent team

Your transaction will stay with us from start to finish. The people you deal with on the first day of your term will be the same people shaking your hand on the last.

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Flexible terms

We’re lending our own money, so don’t have the red tape banks do. That allows us to move quickly and be more flexible with terms and payments.

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Internal decisions

We review each application individually. All decisions are made in-house and based on more than just your credit score. We get to know your business and your story.

Working with a direct lender provides the flexibility to tailor payments to fit almost any budget. Let's crunch those numbers quickly!

Options tailored for you.

Whether you need lighter summer payments or want to defer costs until new equipment starts generating ROI, we’ll structure financing that fits your business.

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Flexible term lengths and end of term options

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No early pay-off penalties ever

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Deferred or reduced payments

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Little to no money down

Second quarter finance promotion

Save BIG on new equipment.

Spring means growth...and our customer-favorite finance promo can help you do just that! On qualifying new equipment purchases, take advantage of:

  • Fixed rates
  • Low $99 payments*
  • Smart growth

The tax perks of financing

Looking for a large write-off this year or tax savings spread out over time?

You're in the right place! We can help set you up with a finance structure that works for your unique tax needs. You'll still want to consult your tax advisor, but our team understands tax implications and how to ensure you maximize savings. We'll help lay the stage for success!

Your finance team.

Troy Putnam

Troy Putnam

Questions? We’ll get you to the right person.

Got a question or comment for our team? We’re always here to help and will get back to you as quickly as we can (during normal business hours of course!).

Don’t just take our word for it–see what our partners have to say.

  • Incredible Service
  • Fast Funding
  • Relationships Matter
  • They Care
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Incredible customer service. Have used for over a year now and I have nothing but great things to say. Highly recommend and would use again.
Stefan S.
New Geneva Customer, Landscaping
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Geneva was super simple to work with and super fast with funding. Communication and customer service is top of the line. Definitely recommend them and I want to thank Jordyn for her help throughout the entire process.
Gianni G.
New Geneva Customer, Woodworking
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I have used Geneva Capital to meet my small business equipment financing needs for a number of years now. They have always been professional and friendly and I have never had any issues. You get the feeling that they actually care about maintaining a good relationship with their clients. You can actually get ahold of them when needed, and they are responsive.
AR
Google Review
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When my small startup was conceived, getting financing was high on the list of things that I thought was going to be a scary and daunting task. Working with Geneva has been an exceptional experience. My questions have been answered promptly and in a manner that doesn't make me feel like a doofus for simple not knowing what I don't know. Geneva Capital has kept two very important things alive. Things that other companies have lost touch with. First, when you call, a person answers the phone. Not some soulless recording. Second, they greet me on the phone by NAME! They clearly care about their customers and it shows. I'll definitely be sticking with them as my business grows.
Nathan B.
New Geneva Customer