$99 payments for the first 6 months on new equipment purchases!Learn More

We're here to help you strengthen your gym.

Nearly 25 years in the fitness business has taught us this: every gym, location, owner, and situation is different. Being a direct, niche lender has allowed us to respond to those differences and find solutions for just about any situation thrown at us, taking more than a credit score into our lending decision.

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What we finance.

We finance strength, cardio, and sport-specific training equipment, security systems, signage, and more for these types of fitness spaces:

  • Start-up
  • New Location/Expansion
  • Sport Training Facility
  • Franchise
  • Municipality (Fire/Police/City Rec)
  • HOA
  • Hospitality
  • Corporate Wellness
  • School/University
  • Hospital/PT
  • Independent Gym/Club
  • Vendor
  • & more

Niche lender means knowledgeable lender.

As a niche lender, we focus on specific markets. Because we know your industry, your products, and how you make money, we can often get approvals done faster and with less cash down than other general lenders (including banks). We work closely with manufacturers and distributors to offer financing that truly fits your business.

Perks of working with a direct lender.

Your business needs are unique. Lending our own money and making our own credit decisions allows us to customize the perfect finance plan for you. Here's what you can expect:

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Consistent team

Your transaction will stay with us from start to finish. The people you deal with on the first day of your term will be the same people shaking your hand on the last.

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Flexible terms

We’re lending our own money, so don’t have the red tape banks do. That allows us to move quickly and be more flexible with terms and payments.

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Internal decisions

We review each application individually. All decisions are made in-house and based on more than just your credit score. We get to know your business and your story.

Working with a direct lender provides the flexibility to tailor payments to fit almost any budget. Let's crunch those numbers quickly!

Options tailored for you.

Whether you need lighter summer payments or want to defer costs until new equipment starts generating ROI, we’ll structure financing that fits your business.

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Flexible term lengths and end of term options

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No early pay-off penalties ever

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Deferred or reduced payments

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Little to no money down

The expert in college, high school, and municipal fitness financing.

Are you looking to refresh your university’s training facility or remodel your fire department’s weight room? Our fast application process can keep the ball moving in the right direction and the ability to bundle purchases from multiple vendors into one payment makes budgeting a breeze.

Gym Equipment
Second quarter finance promotion

Save BIG on new equipment.

Spring means growth...and our customer-favorite finance promo can help you do just that! On qualifying new equipment purchases, take advantage of:

  • Fixed rates
  • Low $99 payments*
  • Smart growth

The tax perks of financing

Looking for a large write-off this year or tax savings spread out over time?

You're in the right place! We can help set you up with a finance structure that works for your unique tax needs. You'll still want to consult your tax advisor, but our team understands tax implications and how to ensure you maximize savings. We'll help lay the stage for success!

Your finance team.

Angie Glockner

Angie Glockner

Mary Jo McCormick

Mary Jo McCormick

Tom Schmidt

Tom Schmidt

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Questions? We’ll get you to the right person.

Got a question or comment for our team? We’re always here to help and will get back to you as quickly as we can (during normal business hours of course!).

Don’t just take our word for it–see what our partners have to say.

  • Years of Trust
  • Quick & Effective
  • Responsive Team
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My relationship with Geneva Capital started in 2008 when I was opening my first gym. Together we’ve built five gyms as well as updated each of them over the years. I highly recommend giving Mary Jo McCormick or Angie Glockner a call for ALL your financing needs. These ladies know how to get it done. You’re going to get fast and professional care with a minimum amount of paperwork. Business is built on relationships, Mary Jo and Angie know how to build businesses. Give them a call you won’t be disappointed.
Melvin H.
13x Geneva Customer
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Mary Jo from Geneva was absolutely wonderful to work with. She took time to answer all my questions and overcame mountains to get our financing taken care of quickly and effectively. Highly recommend to all.
Benjamin P.
Google Review
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The professional team at Geneva Capital is very responsive and easy to work with. Everyone that I worked with or needed something from replied quickly plus I felt they understood my needs as a small business. I recommend them highly and will use them again in the future.
Scott R.
New Geneva Customer